The internet is a great leveler - it simply does not matter how small you are, the internet gives you a global reach almost instantly. The barriers to entry are small, but internet retailers find success by a continuous, long-term effort to promote their brand and website. This is why SEO is so important, but it looks like the big internet retailers are finding it increasingly difficult to utilize their size and budget spend to get the rankings they want.
In Q4 2009, the top 500 web companies spent $1.2 million every day on keywords, but only a third of them appeared in the top rankings for over 50 search engines.
What has gone wrong?
What is happening is that users are making use of local search much more and this is great news for small and medium-sized companies. Smaller companies can capitalize on their location and regional advantage which can then be leveraged to dominate search engine rankings in their area. This is a tried and tested approach and it works extremely well - just ask a Rankpay client!
From: http://treasurecoasttrends.com/
